Digital copywriter, T-Mobile
“Katheryn has a real passion and talent for great copy, which is the lifeblood of all web experiences. She fully understands the need to be pithy online and to marry the Brand, the proposition and focus on the consumers’ needs; that really makes a difference.
Web environments don’t come much faster paced than mobile phone operator sites and Katheryn was always able to meet the never ending demand or copy without it affecting quality or accuracy.
Katheryn’s talent and ability to influence can probably be best illustrated by the fact that even though she was responsible for copy writing all copy for the T-Mobile web site; she still made the relationships and took the time to influence our Brand colleagues and agencies. In fact on more than one occasion copy that had originated from Katheryn on the web site would be picked up and used throughout campaigns and by other channels.
In short I would recommend Katheryn’s ability not only to deliver quality, but also as a great person to work with, well organised, good networker and influencer; and great to work with in the wider team. She is well respected by everyone who she works with. “
James Hoeksma, Head of Online Customer Experience, T-Mobile
Editorial Consultant, What’s Up Information
“Kat created our style guide, strap line and worked closely with our young journalists to deliver good quality web content for www.whatsupinformation.com. She was invaluable in shaping the tone and style of What’s Up and is a truly gifted copy writer and journalist. She’s also one of those writers who literally can’t stand looking at the wrong words or bad subbing.”
Lucy Ferguson, Director, What’s Up Information
Web Editor, National Childbirth Trust
“I have worked with Katheryn on a number of projects at the National Childbirth Trust, including web content, SEO, catalogues, brochures, direct mail and emails campaigns.
She is an excellent copywriter and editor, with comprehensive understanding of eCommerce. She is very efficient and professional, making sure projects are delivered on time and within budget.
If you want a commercially astute copywriter for developing online or offline messages, I can’t recommend Katheryn enough.” July 27, 2011
Prakash Patel, Digital and Design Manager, National Childbirth Trust
Email Marketing Manager, Figleaves.com
“I worked alongside Katheryn for 2 years at figleaves and found her to be a great person to work with. She’s very approachable, and combined with a strong knowledgeable of online marketing makes for a great colleague. When we worked on specific projects together (SEO & content as I recall) she was creative and goal oriented, as well as being good fun to be around.” July 27, 2011
Ed Goldswain, SEM Manager, Figleaves.com
“I worked closely with Katheryn and was impressed by her specialist knowledge and commitment to get things done with the minimum of fuss. She is an expert in online communication and proved herself to be adaptable, by picking up new ideas and putting them into action. Her copywriting is strong, showing an affinity with her audience. She is a good team member, being a positive influence on others and generating new ideas.”August 1, 2011
Gareth Evans, Head of UK Marketing, Figleaves.com
