Katheryn Rice

Telecomms project – ssh!

kat — Sun, 25 Sep 2011 20:59:19 +0000

I’m currently working on a really interesting but secret digital project for a telecomms company.

All I can say is that it’s an innovative new customer-facing area of the website – online and mobile – requiring a very clearly defined tone of voice to help convey an important message…

I will explain all about it when I can – when the site’s live and it’s all in the public domain!

Discover Explore content review

kat — Thu, 04 Aug 2011 10:48:48 +0000

I’ve just reviewed the content for a new project called Discover Explore.

The project required a full review of the whole site’s user experience, then a detailed review of the content itself. I submitted a detailed report with my recommendations of how to optimise both the copy and the experience. This included suggested amendments to the copy itself, picking up any typos, and recommending new features to enhance the whole experience.

The website’s still being built, but here’s a link to Discover Explore, it should be live in the autumn.

Digital Copywriter – T-Mobile UK

kat — Wed, 27 Oct 2010 20:57:59 +0000

I wrote all the copy for T-Mobile.co.uk, and all these words spoke in the very clearly defined brand tone of voice.

Here are a few of my favourite pages:

When we launched a very popular and iconic smartphone into a highly competitive market, I really needed to make T-Mobile’s unique benefits stand out. Read more.

Working with such a powerful brand also brought challenges as to how to maintain T-Mobile’s own tone of voice. This apps page was one way to do that. Read more.

This smartphone landing page is there to give potential customers an idea of what these clever little devices can do for them. Read more.

The Nokia X6 page highlights the benefits of this latest phone:

My T-Mobile is where customers can manage their account online:

She likes her food

kat — Thu, 19 Aug 2010 14:52:02 +0000

I’ve been writing my food blog, featuring my recipes and restaurant reviews, www.shelikesherfood.com since February 2007.

What’s Up Information

kat — Fri, 07 May 2010 00:41:21 +0000

I was a founding volunteer member of this social enterprise focussing on giving young people information on training and things to do in London.

I developed a brand tone of voice and style guide for contributors to use and wrote the majority of the website copy for launch. I then stayed on to edit copy and give feedback and advice to young writers.

Read a glowing testimonial from Lucy Ferguson, founder of What’s Up Information.

Web content – Corporate entertainment website

kat — Tue, 12 Feb 2008 16:25:04 +0000

I wrote the copy for this four-page corporate entertainment website, ready for the company’s launch. The details remain confidential, but please contact me for more details on the brief and how I compiled the content.

Reviews for Viewlondon.co.uk

kat — Tue, 05 Feb 2008 20:07:26 +0000

I spent a fun year or so writing reviews for Viewlondon.co.uk. Read my reviews.

Proofreading – Marketing brochure

kat — Thu, 24 Jan 2008 17:11:06 +0000

An eyecare business in North London had recently drafted a brochure explaining their services. I proofread the brochure for typos and errors, and also suggested ways to tidy up the copy and make the message as clear as possible for the customer.

Recruitment ads

kat — Mon, 21 Jan 2008 16:57:54 +0000

A rapidly expanding company in North London needed recruitment advertisements for some urgent roles. I discussed the requirements with the HR officer, and then put together the two-page job specifications and brief job advertisements for the relevant posts.

Review – Bengal Village, London

kat — Mon, 17 Dec 2007 20:05:31 +0000

Read my review of Bengal Village restaurant on ViewLondon.co.uk.